Marketing Schools to Become the Best Marketer
Marketing involves preparing products and services for the market. Marketers research and analyze market and consumer behavior and develop strategies for promoting specific products. Marketing sometimes overlaps with public relations, which focuses on boosting an organization's reputation. The field also informs and overlaps with advertising, which entails presenting specific products to audiences.
Marketers need strategic minds, data analysis skills, business acumen, and knowledge of market forces. Earning a marketing degree can lead to high-paying jobs such as marketing manager, public relations manager, or sales manager. Keep reading to learn more about marketing programs and careers.
Bachelor's in Marketing Frequently Asked Questions
What is marketing?
Marketing focuses on research, strategies, and activities that help promote or sell goods and services.
How long does it take to earn a bachelor's degree in marketing?
Bachelor's programs typically take about four years to complete. However, accelerated online programs often take less time.
What is the difference between marketing and public relations?
Public relations involves designing and implementing strategies for improving companies' reputations. Marketing involves promoting a company's specific offerings.
What is the difference between marketing and communication?
Marketing usually helps companies sell products or services, while communication includes non-sales-related messages.
AffordableCollegesOnline.org is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.
Best Online Marketing Programs
Find a program that meets your affordability, flexibility, and education needs through an accredited, online school.
How Much Does a Degree in Marketing Cost?
The cost of earning a bachelor's in marketing varies widely. According to the College Board's 2021 report on college pricing trends, a four-year college education in the United States costs between $42,000 and $152,000, depending on the school. The report indicates that four-year, public schools cost in-state students around $10,740 annually. Out-of-state students at the same schools pay over $27,000 annually.
Students attending private colleges or universities in another state may pay even higher tuition rates. Learners can often save substantially by enrolling in an online marketing bachelor's program in state.
Enrolling in online schools also allows working students to continue earning an income while completing their program. Online learners do not incur fees for living or parking on campus. Many schools offer discounted tuition rates for distance learners. Some schools allow out-of-state online learners to pay in-state tuition rates.
Career and Salary Outlook for Marketing
Online bachelor's in marketing graduates may work in various industries, including information technology, healthcare, and real estate. Common marketing roles include market research analyst and public relations specialist. Marketing professionals often collaborate with staff in other departments, including advertising, sales, communications, and public relations.
Marketing bachelor's graduates with demonstrated marketing experience may become advertising, promotions, and marketing managers. These professionals earn a median annual salary of $141,490, according to the Bureau of Labor Statistics (BLS). The BLS projects jobs for these professionals to grow 10% between 2020 and 2030.
Marketing graduates also may work as sales managers, public relations managers, or marketing events managers. Some find roles as marketing communication directors. Marketing bachelor's graduates can earn an advanced degree or professional certification to qualify for high-level roles.
Source: BLS
Accreditations for Marketing Degrees
The best online marketing programs appear at regionally accredited colleges and universities. These schools meet high academic standards set by one of six regional agencies approved by the Council for Higher Education Accreditation. Regionally accredited schools usually do not recognize degrees or credits from nationally accredited schools, which meet lower standards.
Many of the best marketing bachelor's online programs also hold programmatic accreditation from the Association to Advance Collegiate Schools of Business. Learn more about school accreditation with this online guide.
Courses in a Marketing Program
Online bachelor's in marketing degrees often require 120 credits, including 60 marketing credits. Core coursework typically covers management, strategy, business communications, and budgeting.
More specialized marketing topics include customer relationship management, traditional marketing, and digital marketing. Online marketing bachelor's program enrollees often complete capstone projects. These projects require business data analysis, marketing campaign design, and product branding skills. See below for common online bachelor's in marketing program coursework.
Data Analysis
Enrollees learn how to use data and statistical tools to make savvy business decisions. To analyze data and explore decision-making in complex systems, students learn about forecasting, hypothesis testing, probability, and regression. The course often appears in marketing core curricula. It prepares learners to become adept market researchers.Branding
This foundational course explores methods for encouraging brand trust and recognition through diverse advertising and communication strategies. Learners study branding principles, brand equity, and diversity. Nearly all marketing programs include a core course on branding.Digital Marketing
A key marketing subfield, digital marketing may appear as a core course or a curriculum concentration. Enrollees learn how to design, implement, and evaluate social media marketing and advertising campaigns.
Best Online Bachelor's in Marketing Programs
#1 Online Marketing Degrees
New Mexico State University
- Las Cruces, NM
- 4 years
- Online + Campus
New Mexico State University's online BBA in marketing program provides a flexible option for learners interested in marketing. Degree-seekers can pursue the school's programs at its Las Cruces campus. Students can choose from the school's 192 programs, with 40 degrees available online.
Learners who need flexible scheduling options can enroll in the marketing program. Online learning is ideal for learners with busy schedules. Online students can participate in online class discussions and attend virtual office hours. Undergraduates typically complete the bachelor's program in about four years.
The school charges online learners affordable tuition rates, making higher education more accessible. At the accredited institution, degree-seekers who demonstrate financial need can qualify for federal aid, such as the Pell Grant. Students can explore funding options with the help of the school's financial aid counselors.
Percent Online Enrollment
44%
Percentage of all students who are enrolled online.
Accreditation
Yes
Higher Learning Commission
#2 Online Marketing Degrees
Florida International University
- Miami, FL
- 4 years
- Online + Campus
Learners at Florida International University can pursue 250 academic programs, including bachelor's programs. The school’s online programs offer benefits such as asynchronous learning and affordability.
Students can choose from on-campus and online programs, including an online BBA in marketing. Nontraditional learners watch lectures and complete assignments at convenient times. Small classes encourage personalized learning. Internship and service-learning activities give students valuable hands-on experience. Student organizations provide learners with professional development and networking opportunities.
Florida International University Fast Facts:
Percent of Students Who Graduate: 63%
Learners Awarded Financial Aid: 90%
Students Receiving Loans: 29%
Average Price After Aid: $9,888
Transfer Credits Toward Degree: No
The school holds accreditation from the Southern Association of Colleges and Schools Commission on Colleges, an independent accrediting body.
Percent Online Enrollment
68%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#3 Online Marketing Degrees
Florida Atlantic University
- Boca Raton, FL
- 4 years
- Online + Campus
Learners at Florida Atlantic University can pursue an online BBA in marketing. Busy students often benefit from the online program's scheduling flexibility to complete academic requirements around their schedule. Graduates of the online marketing bachelor's program can qualify for entry-level careers in the field.
The marketing curriculum comprises core coursework and advanced classes to prepare degree-seekers for the workforce. In addition to taking courses in the major, learners complete general education classes and choose elective courses. During general education classes, students develop transferable skills such as critical thinking and communication. Learners can customize the program through experiential learning opportunities and electives.
A public institution, the school offers 222 programs from its Boca Raton campus. Distance degree-seekers can pursue 11 bachelor's degrees online. The institution holds accreditation, which means students can qualify for federal financial aid programs, such as the Pell Grant.
Percent Online Enrollment
49%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#4 Online Marketing Degrees
Kennesaw State University
- Kennesaw, GA
- 4 years
- Online + Campus
Distance students can pursue an online BBA in marketing from Kennesaw State University to prepare for careers in the field. The online marketing program is ideal for learners with busy schedules.
Kennesaw State University is a public institution. With 56 online programs available, the school educates distance students in various disciplines. Degree-seekers who want to maintain full-time employment while earning their degree can enroll in one of the institution's 14 online bachelor's programs.
During an online marketing degree at the school, distance learners take general education classes, core courses in their major, and electives. Degree-seekers complete at least 120 undergraduate credits to graduate with the bachelor's degree. While completing the program, enrollees take core and specialized coursework to gain a solid foundation in the marketing field.
Learners at the school can access support services such as tutoring and career counseling. During their undergraduate studies and after graduation, individuals can access professional assistance from faculty advisors and career counselors. Financial aid counseling can help students explore options for reducing out-of-pocket expenses, including work-study programs, scholarships, and grants.
Percent Online Enrollment
49%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#5 Online Marketing Degrees
Southeastern Oklahoma State University
- Durant, OK
- 4 years
- Online + Campus
Online learners can enroll in the BBA in marketing program from Southeastern Oklahoma State University. Students with personal or professional obligations often benefit from the online program's flexible scheduling options. After completing the online bachelor's program, graduates often pursue entry-level marketing careers to gain experience and qualify for advanced roles.
The marketing curriculum features specialized classes in the field and foundational core coursework. In addition to taking courses in the major, learners complete general education classes and choose elective courses. While completing general education requirements, students gain critical thinking skills they can apply to careers and advanced studies. The marketing program features electives, allowing learners to tailor the curriculum to their professional goals.
The Durant-based institution offers 56 programs, including 25 online programs. Degree-seekers across the country can pursue the school's 13 online bachelor's programs without relocating. The school charges an average of $278 per credit. At the accredited institution, students who demonstrate financial need can qualify for federal aid, such as the Pell Grant.
Percent Online Enrollment
80%
Percentage of all students who are enrolled online.
Accreditation
Yes
Higher Learning Commission
#6 Online Marketing Degrees
University of Louisiana at Monroe
- Monroe, LA
- 4 years
- Online + Campus
The University of Louisiana at Monroe delivers undergraduate and graduate programs in various fields. In addition to educating students at its campus, the public institution enrolls students in 34 online programs. The school's offerings include a BBA in marketing that helps degree-seekers qualify for marketing careers.
The online marketing program features flexible enrollment options that benefit working professionals. Distance learners in the marketing program can study from anywhere using the virtual classroom environment. Students enrolled in the online BBA program view lectures and participate in discussions virtually. Most undergraduate degree-seekers can graduate from the bachelor's program in four years of full-time study.
At the accredited institution, distance learners can submit the FAFSA and use federal student aid to pay for school. Distance learners meet with financial aid advisors to discuss scholarship and grant opportunities. According to the school, 98% of students receive some form of financial aid.
Percent Online Enrollment
43%
Percentage of all students who are enrolled online.
Accreditation
Yes
Southern Association of Colleges and Schools Commission on Colleges
#7 Online Marketing Degrees
Oklahoma State University
- Stillwater, OK
- 4 years
- Online + Campus
With online and on-campus programs across fields, Oklahoma State University is a public institution. Along with on-campus programs in Stillwater, the school delivers 59 online programs. The online BSBA in marketing prioritizes flexibility through its accessible format and convenient classes.
During the online marketing program, distance learners take general education courses along with classes in their major. The curriculum blends classroom learning and hands-on experiences to prepare degree-seekers to succeed in the field. During their undergraduate studies, individuals can receive support from faculty advisors and career counselors.
Enrollees at the accredited institution can receive federal financial aid, such as the Pell Grant. An admissions advisor can provide specific application details, including requirements and deadlines.
Oklahoma State University at a Glance:
Total Bachelor's Programs: 90
Online Bachelor's Programs: 10
Number of Online Students: 10,182
Percent of Applicants Accepted: 70%
Graduation Rate: 65%
Transfer Credits Toward Degree: No
Percent Online Enrollment
42%
Percentage of all students who are enrolled online.
Accreditation
Yes
Higher Learning Commission
#8 Online Marketing Degrees
Eastern Washington University
- Cheney, WA
- 4 years
- Online + Campus
Degree-seekers can enroll in online and in-person programs from Eastern Washington University. The public institution offers 63 online programs, along with in-person options at its campus. After completing the BSBA in marketing from the school, graduates often enter rewarding marketing careers.
The online marketing program's flexible scheduling options can make it easier for busy enrollees to complete degree requirements. The institution delivers marketing program coursework in a virtual classroom environment, using the latest technology. Online students discuss topics through forums and communicate with faculty members by email. Undergraduates typically complete the 120-credit program in about four years.
Degree-seekers with financial need can apply for federal grants and loans. The school charges an average per-credit tuition rate of $304 for its 120-credit bachelor's programs. Financial aid counseling can help students explore options for reducing out-of-pocket expenses, including work-study programs, scholarships, and grants. According to the school, 96% of undergraduates receive financial aid.
Percent Online Enrollment
31%
Percentage of all students who are enrolled online.
Accreditation
Yes
Northwest Commission on Colleges and Universities
#9 Online Marketing Degrees
Northwest Missouri State University
- Maryville, MO
- 4 years
- Online + Campus
Northwest Missouri State University provides online options for undergraduate degree-seekers interested in pursuing degrees remotely. The public institution also educates students from its Maryville campus. The flexible online BS in marketing program offers a high-quality learning experience.
The virtual classroom environment allows distance learners in the marketing program to complete course requirements from any location. Students enrolled in the online program view lectures and participate in discussions virtually. The program's curriculum includes core and advanced marketing classes. A bachelor's degree in marketing qualifies graduates for immediate employment in the field.
For specific application details, including requirements and deadlines, prospective students can review information on the school's website.
Northwest Missouri State University Facts:
Total Bachelor's Programs: 81
Online Bachelor's Programs: 2
Average Per-Credit Cost: $390
Percentage of Learners Awarded Aid: 98%
Students Awarded Student Loans: 54%
Transfer Credits Accepted: No
Percent Online Enrollment
39%
Percentage of all students who are enrolled online.
Accreditation
Yes
Higher Learning Commission
#10 Online Marketing Degrees
Anderson University
- Anderson, IN
- 4 years
- Online + Campus
Degree-seekers can enroll in online and in-person programs from Anderson University. Online degree-seekers can enroll in the BBA in marketing from the school.
The online marketing program features flexible scheduling and enrollment options, which can make earning a degree easier for busy enrollees balancing academics with personal obligations. The virtual classroom environment helps learners gain important technology skills. Online classes feature opportunities to connect with classmates and begin building a professional network. Undergraduates typically require four years to earn the 120 credits required for the bachelor's degree.
The institution holds accreditation, which means degree-seekers can submit the FAFSA and determine whether they qualify for federal financial aid. Students can explore funding options with the help of the school's financial aid counselors. At the institution, 100% of undergraduates obtain financial aid to pay for their degree.
Percent Online Enrollment
28%
Percentage of all students who are enrolled online.
Accreditation
Yes
Higher Learning Commission
AffordableCollegesOnline.org is an advertising-supported site. Featured or trusted partner programs and all school search, finder, or match results are for schools that compensate us. This compensation does not influence our school rankings, resource guides, or other editorially-independent information published on this site.
Top Online Programs For Marketing Students
Find a program that meets your affordability, flexibility, and education needs through an accredited, online school.
Reviewed by